In our time today, people spend about 2 and a half hours on social media. This tendency can be considered as quite helpful to promote the potential attendees of your events and let them know what you have in store for them. However, how can this be utilised and what particular advantages does social media provide to an event planning business?
If you are concerned about the most effective social media marketing techniques to use to help market your corporate events, do not fret. In this guide, you will learn different strategies that you can apply to your social media marketing for corporate event attendance.
1. Choose the right social media platform
You have chosen to use social media as the medium to market your corporate events, but not all social media platforms are created equal. Choosing the right social media platform is very important because each social media platform is suitable for particular industries and audiences.
Here’s a brief overview to help you make the right choice:
- Facebook: Start posting on event pages, interact with fans/employees and use sponsored articles to reach out for certain groups.
- Instagram: Create very high engagement with photo posts.
- LinkedIn: Suitable for advertisement of events of interest to the B2B audience, with numerous opportunities for networking.
- Twitter: Promote the event via tweets and create a hashtag for the event.
2. Promote through posting images
In the course of advertising your corporate events on social media platforms, one of the most important things is targeting the right audience at the right time. Dependence on text message posting is not enough. However, instead of a low-quality image, one should use an attractive, creative, and quality picture to grab the attention.
- Use pictures from previous events to offer a sneak preview of what is in store for them.
- Use pictures to advertise activities that had been planned in advance.
- Images of stars who will grace your event.
- Explain how your event is going to benefit the attendees, especially if it’s an educational event or focuses on providing valuable information.
3. You’re tasked to come up with an event hashtag
Another social media strategy is to devise a small, easily memorable event hashtag. Once a hashtag has been created, use it on all your social media posts and updates concerning your event.
Hashtags are not just for social media posts; they can be incorporated in other platforms as well. Include it in emails, flyers, other printed materials, and communication channels; make sure that people will easily notice it during the event. This will assist in the formation of a harmonious online presence and therefore enhance event discovery.
4. Share behind-the-scenes content
Social media can also be used to share behind-the-scenes content that will help create a buzz for your corporate event. Explain the preparations, changes, and choices of venue to let your audience have an idea of what to anticipate. Besides, it creates interest and is more creative when it comes to getting to as many people as possible.
5. Make use of the stories feature
The stories feature on social media is a perfect feature that allows you to engage your audience in real time. Use items like the countdowns and polls to create anticipation of the event. For companies with limited time on their hands, stories are easy to use and convenient since the audience can be engaged without having to post a lot of content.
6. Organize a contest or a giveaway
Promote participation, and attract more people to your event by running a contest or a giveaway. Ask the participants to repost your event content on their social media accounts or stories. Take random pictures of people attending the event and then give them things like free passes to the next event or company merchandise. This strategy not only enhances visibility but also encourages engagement of the audience.
7. Turn your event attendees into influencers
It is time to stop looking for influencers and start creating advocates out of the attendees of your events. Promote them to write about their experience and mention your company on social media platforms. It will also help you to reach out to a lot of people and get more people to attend your event. If you need professional help with this one, then we suggest that you hire a corporate event planner who knows plenty of people in this industry.
How to Choose the Right Social Media Platform for Event Promotions?
Selecting social media platforms for events is as important as choosing the perfect venue for your party. Every platform has its own vibe, its own community, and its own set of narrative resources., audience, and storytelling tools.
Here’s a quick look into the dynamics of various platforms:
- Facebook: With a vast user base and the ability to accommodate various formats of content, Facebook is a versatile tool for promoting events. Event pages include an option for RSVP and updating, and targeted ads will enable you to find the right guests.
- Instagram: Instagram is an absolute paradise for any visual storyteller, especially if the event can create stunning visuals or intriguing behind-the-scenes narratives – such as fashion shows, art shows, concerts, etc. High engagement is valued by the platform’s algorithm, so you should help and motivate your audience to engage more.
- X (Formerly Twitter): Great for getting the message out fast, X is best for breaking news and developments. It is especially good for creating awareness of your event before the event and fantastic for interaction during the event. Hashtags and Twitter communities are useful for joining the discussion and encouraging people to post updates in real time instead of in a digest format.
- LinkedIn: Compared to other social networks, LinkedIn effectively disseminates information regarding industry conferences, seminars, and corporate events. It is the ideal site for B2B brands targeting to elicit interest and viewership to professional events. LinkedIn is also suitable for marketing thought leadership events hence making it suitable for the promotion of industry interactions.
- YouTube: Since it was developed as a platform for video and live streaming, YouTube is perfect for events that need extensive description, for instance, performances, and educative content. The platform’s strong video format allows for detailed coverage of events, live events, and post-events, among others.
- Crafting Your Strategy: This understanding is very important as it lets you know how to effectively promote in each platform based on its strengths. As such, the social media platform is useful in the marketing of any event since it will help in attracting the right audience and at the same time create an appeal that the target group will respond to positively.
