Quick Summary: Setting up a coming soon product Shopify feature involves creating a product page that shows items as unavailable but teases their arrival. This builds buzz, collects emails, and boosts engagement before launch. Key steps include adding a new product in Shopify, tagging it as “coming soon,” and customizing the display. With e-commerce growing rapidly, global sales are expected to hit $4.8 trillion in 2025. This tactic can help your store stand out.
In today’s fast-paced e-commerce world, building excitement for new items can make a big difference for your online store. A “coming soon product lets you tease upcoming releases, collect customer interest, and even drive early sales. If you’re using Shopify, setting this up is straightforward and can help grow your business. This guide will walk you through everything you need to know about Shopify’s coming soon product options, including how to add a coming soon product on Shopify. We’ll cover the basics, benefits, and a clear step-by-step process, all while sharing the latest stats to show why this matters.
Key Takeaways
- A coming soon product helps build hype and collect leads before items go live.
- Shopify makes it easy with built-in tools, no coding needed for the basics.
- Stats show pre-launch strategies can increase initial sales and ROI by 15-30% in the first quarter.
- Use tags and apps to customize your Shopify coming soon pages.
- Focus on simple designs for better readability and user experience.
- Track engagement to refine your approach over time.
Whether you’re launching a new line or restocking favorites, a coming soon Shopify setup keeps your audience engaged. It’s not just about hy;e, it’s a smart way to solve common problems like low launch-day traffic or missed sales opportunities. Let’s dive in and make your store ready for success.
What is a Coming Soon Product?
A coming soon product is a listing on your online store that shows an item that’s not yet available for purchase. Instead of hiding it, you display details like photos, descriptions, and expected arrival dates. This lets customers see what’s on the way and sign up for updates. On Shopify, this is often called a Shopify coming soon product, and it’s a simple way to keep your catalog fresh.
Think of it as a preview. For example, if you’re selling clothes, you might list a new jacket as “coming soon” with a note saying it arrives next month. This solves the problem of empty shelves during waits and turns waiting into excitement. It’s different from pre-orders, where people can buy right away here; it’s more about building interest without immediate sales.
In e-commerce, this tactic fits into broader trends like personalization and quick delivery. With over 875 million people shopping on Shopify platforms in 2024, using features like this keeps your store competitive. It’s all about giving customers what they want: info and involvement early on.
Features of a Coming Soon Product on Shopify
Shopify offers built-in tools to make coming soon products work well. Key features include:
- Tagging System: Add tags like “coming soon” to products. This lets you filter them into special collections.
- Customizable Badges: Change “Sold Out” buttons to say “Coming Soon” via theme edits.
- Email Capture: Integrate forms for notifications when the product launches.
- Inventory Controls: Set stock to zero to prevent buys, but show the page.
- App Integrations: Use apps for extras like countdown timers or back-in-stock alerts.
These features make Shopify’s coming soon setups flexible. For instance, you can add images and descriptions just like regular products. This ensures the page looks professional and matches your brand.
Advanced options come from apps. Popular ones in 2025 include PreCom for easy status changes and Preorder Back In Stock for notifications. They add features like auto-emails or waitlists, helping you manage demand without extra work.
Overall, these tools focus on user experience. They keep pages simple, with clear calls to action like “Sign up for updates.” This way, visitors stay engaged without frustration.
Benefits of Using Coming Soon Products
Adding a coming soon product Shopify feature brings real advantages. First, it builds anticipation. Customers love previews, and this can lead to higher engagement. Studies show pre-launch publicity boosts interest and can increase sales right after launch.
Another benefit is lead collection. By adding sign-up forms, you gather emails for future marketing. This solves the issue of losing potential buyers during waits. In fact, effective pre-launch pages can turn zero day-one sales into significant numbers.
It also helps with inventory planning. Seeing interest early lets you order the right amounts, reducing waste. With e-commerce trends leaning toward sustainability, this is a smart move.
From a sales angle, it improves SEO. Pages with keywords like “how to add a coming soon product on Shopify” draw traffic. Plus, it keeps your site active, which search engines like.
Finally, it enhances customer loyalty. People feel involved when they get early access to info. This solutions-oriented approach turns one-time visitors into repeat shoppers.
How It Works: The Mechanics Behind Coming Soon Products
Coming soon, products will work by using Shopify’s product management system. You create a listing as usual, but set it to unavailable. Visitors see the page, but can’t add to the cart; instead, they get options to engage.
Here’s the flow:
- Creation: Add product details in the admin panel.
- Display: Use themes to show custom messages.
- Engagement: Collect data via forms or apps.
- Launch: Update inventory when ready, notifying subscribers.
This process integrates with Shopify’s ecosystem. For example, it ties into email tools for automated alerts. In 2025, with AI trends in e-commerce, some apps even predict demand based on sign-ups.
It solves common pain points like sudden stockouts. By teasing items, you maintain momentum. Stats indicate that good pre-launch strategies lead to better post-launch performance, with online communities helping predict sales.
In practice, it’s low-effort but high-impact. Start small with one product to test, then scale.
Step-by-Step Guide to Setting Up a Coming Soon Product
Ready to set up? Follow these steps for a Shopify coming soon product. No advanced skills needed, just your Shopify account.
Step 1: Log in to Your Shopify Admin
Go to your Shopify dashboard. Click “Products” on the left menu. This is where you’ll manage everything.
Step 2: Add a New Product
Click “Add product.” Enter a title like “New Jacket – Coming Soon.” Add a description with details and the expected date. Upload images to make it appealing.
Step 3: Set Inventory to Zero
In the “Inventory” section, set stock to 0. This prevents purchases. Check “Continue selling when out of stock” if you want pre-orders, but uncheck it for pure coming soon.
Step 4: Add Tags and Categories
Go to “Organization.” Add a tag like “coming-soon.” Create a collection called “Coming Soon” and add the product. This groups them for easy display.
Step 5: Customize the Button Text
To change “Sold Out” to “Coming Soon,” go to “Online Store” > “Themes” > “Actions” > “Edit languages.” Search for “sold out” and replace it with “Coming Soon.”
Step 6: Add Engagement Features
Install a Shopify app like SB Coming Soon Product‑PreSale from the Shopify App Store. These add notify buttons or forms. Set them up per product.
Step 7: Preview and Publish
Preview your store. Make sure the page looks good on mobile, too. Then, save and publish. Promote it on social media to start building buzz.
Step 8: Monitor and Update
Use Shopify analytics to track views and sign-ups. When the product arrives, update stock and notify everyone.
This guide covers the basics for how to add a coming soon product on Shopify. For more advanced setups, explore apps for timers or pop-ups.
Latest Statistics on Coming Soon Products and E-Commerce
E-commerce is booming, and coming soon, strategies will play a key role. Global e-commerce sales are set to reach $4.8 trillion in 2025, up from previous years. Shopify powers much of this; 30% of U.S. e-commerce sites use it. Stores on the platform grew 3% quarter-over-quarter in Q2 2025.
Pre-launch tactics like coming soon pages boost engagement. One study shows publicity before launch can maximize sales, with lasting effects from online buzz. Landing pages, including coming soon ones, have average conversion rates of 6.6%. Successful product launches often see 15-30% ROI early on.
In product pages, clear info drives decisions 80% of shoppers compare prices first. With 52% of buyers seeking sustainability, teasing eco-friendly items can align with trends. These stats highlight why a coming soon Shopify approach is a solid solution for growth.
Shopify’s market share is 10.32% globally, serving over 875 million shoppers. As e-commerce hits $7.4 trillion by 2025 in some projections, using these tools keeps you ahead.
Conclusion
Setting up a coming soon product on Shopify is a smart way to build excitement and drive sales. By using simple tools like tags, custom buttons, and apps, you can create engaging shopify coming soon product pages that capture leads and boost SEO. With e-commerce sales projected to hit $4.8 trillion in 2025, leveraging coming soon shopify features keeps your store competitive.
This approach solves launch challenges, enhances planning, and fosters customer loyalty. Start small, monitor engagement, and watch your pre-launch strategy turn anticipation into success with minimal effort.
FAQs
What is the difference between coming soon and pre-order on Shopify?
Coming soon shows a product without allowing buys, while pre-order lets customers purchase ahead. Use coming soon for teasers and pre-order for guaranteed sales.
Do I need an app for shopify coming soon products?
Not always. Built-in tags and edits work for basics. Apps like PreCom add extras like alerts.
How does a coming soon page affect SEO?
It adds content with keywords like “coming soon product shopify,” drawing traffic. Fresh pages signal activity to search engines.
Can I collect emails on a coming soon product page?
Yes, add forms via Shopify or apps. This builds your list for launch announcements.
What if my product launch date changes?
Update the description and notify subscribers. Transparency keeps trust high.
