A unique exhibit stand is essential to stand out in a trade show. Customers and business people gather around such venues to explore the next potential scope of investment.
To make the most of their opportunity, you should consult a San Diego exhibit company to produce a stand model that fits your agenda of brand promotion. In this blog, you will be briefed about all the exhibition stand designs available, along with their target audience.
Which Exhibition Stand Best Fits Your Brand Based on Allocated Space?
The foundation of the customisation of your stand begins with the base of its construction. Hence, when collaborating with exhibit companies in San Diego, it’s very important to know which layout suits your brand best. Here are the layouts along with their advantages mentioned below for your convenience:
- Island Stand
This type of stand is built in such a way that it can be accessed from all four sides. Typically located in the center of the hall and main aisle, their true potential comes to light when they occupy larger dimensions. When your objective is visibility from a 360-degree range, especially to launch a product, you can opt for this type of model.
- Peninsular Stand
When you are allocated a space that will be attached to another stand of a different brand, you can opt for this design to maximise your visibility. Open on three sides, only one side is closed because another exhibitor’s stand is directly behind it. Despite not being inthe center like an island, they bring a good balance of exposure and cost, establishing a strong brand presence.
- Corner Stand
This style is ideal for a corner located at the intersection of two aisles. Open on two sides, they aim to provide twice the frontage of inline stands. Equipped with flexible designs, they are perfect for moderate budget exhibitors looking to gain extra exposure.
- Inline Stand
The most popular design for exhibition stands is primarily made to lead capture through brochures and giveaways. All their visual elements are focused on one open view, promoting focused interaction.
How Will I Design My Trade Booth to Maximise My Resources?
Every brand company has a certain budget set aside to collaborate with a San Diego exhibit company, hire staff and promote their brand. After choosing the stand’s basic layout according to your allocated space, you have to think about the design that will make your product stand out. Hence, some types that are implemented to give an exhibition booth a modern touch are highlighted below:
- Modular Stand
This stand is best if there are multiple trade shows upcoming and is suitable for any space allotment. Here, many of the components of an exhibition stand, such as panels, frames and connectors, are reusable and pre-engineered.
This means they can be adjusted in a different way each time, and can be stored separately when necessary. One of the biggest advantages of it is that it is scalable. You can start from a smaller dimension and expand accordingly to your strategy and needs.
- Shelf Stand
If you want a retail-centric display focused on presenting your products physically with live demonstrations, you can opt for this type. Made from light materials such as acrylic or wood, they are placed at the entrance of any entry point to catch attention.
- Thematic Stand
Built usually by implementing an island or peninsula layout, the overall design of the exhibition stand narrates a story. They are highly customised with sculptural forms, architectural props and lighting that goes beyond standard frames. This design mainly focuses on building an emotional connection with the audience to produce the effect of brand anchoring.
- Digital Stands
These stands primarily use technology to stand out from the crowd. LED walls and touchscreens are implemented in the panel structure, with interactive kiosks used for demonstrations. Different from retail-type products, which use shell stands, they are more suited for software brands and tech companies. Their complex concepts are made easier to understand through their immersive virtual reality.
- Pop-Up Stand
Mostly used by exhibit companies in San Diego for inline or corner stands, they are a portable exhibition display system designed for fast setup. A collapsible frame expands into shape, which is covered by printed graphics or fabric.
- Green Stand
These kinds of stands are becoming popular these days for their concept of sustainability. Based on a modular core, they are made with recyclable material. Organic components, such as fresh scents and digital lead-capturing tools, are implemented to avoid wastage of paper. Starting with this idea not only increases visibility but also builds an environmentally friendly image of your brand.
Conclusion
You may not always get the spot you want at trade shows. However, knowing the basic concepts and the idea behind them helps you to communicate with exhibit companies in San Diego better. By having a general idea, you can optimise and strategise accordingly. This enables your exhibition stand to succeed not because it’s bigger but because it’s built smarter.
