Websites are a major source of instant information worldwide. You may wonder knowing that the total number of internet users has crossed over 5 billion. This indicates why your website should be accessible to everyone, including disabled people.
Today there are 16% disabled people in the world. You need to make your site accessible to improve user experience for all. In this guide, we will learn the essence of website accessibility and understand how to make your website accessible to all.
What is Web accessibility?
Web accessibility is the practice of creating and optimizing websites for all Internet users. It is the right step to follow to make your website accessible to people, including disabled people. Web accessibility is a great opportunity to ensure users with disabilities can easily navigate your online presence.
Why is accessibility important for SEO?
An online business provides its products or services to more people. How can you achieve that if your website is not accessible to everyone? Web accessibility is one of the best SEO practices for all sizes of businesses. This helps you to provide an exceptional user experience to disabled people. And they can easily understand and engage with your website. Making your website accessible to them will help you get more leads and opportunities to grow your business.
Moreover, web accessibility is also an essential SEO strategy because of legal implications. Many countries have rules and regulations for online platforms to make their presence accessible to all users. For example, America has the ‘Americans with Disabilities Act’ that states online businesses must provide online access to users, including disabled people. Web accessibility prevents you from getting involved with legal consequences and reputation damage to your business.
How Can We Make a Website More Accessible?
If you plan your SEO strategies with proper research, you can make your site accessible to everyone. Businesses adopt many strategies to build a website for a better experience. You can turn to the best SEO company to optimize your website for everyone. You can use their expertise and years of experience to craft your website for high visibility. Below, we provide some top strategies you can adopt to make a website more accessible for everyone:
- Simplified Language and UI
This is one of the ideal SEO practices that you should use to make your website interactive. Every website has its essential components, including content, design, navigation elements, and more. Ensure that they are understandable and simple in language. You can hire a website development company to build a user-friendly and engaging front-end part of your site.Â
- Audio Features
Providing an audio feature to your blogs and other content gives a multisensory experience. If you add a lengthy blog to your website, people instead of reading it can access the audio feature. That will let them understand the complex information and assist those who have reading difficulties.Â
- Larger Text Size and Images
When adding content to your website, ensure that you have used a large text size and high-quality images. Doing so will help you to make your content interactive and visible to everyone, even those who have low vision. That will provide a great advantage to them, and they will prefer to choose your website for a better user experience.
- Change Background or Text Color
You can add a feature to your website that allows your visitors to change the background or text colour. This will be helpful for people who prefer viewing your website in their custom colour. Colour-blind people look for such features to read and interact with a website without disturbance.
- Keyboard Input
A website that can be handled using a keyword will have a great advantage. For example, Google is one of the best platforms to access using your keyword buttons. If you can afford this feature, it will help you ensure that your website can be used by people with disabilities who cannot operate a mouse.
- Alt Text
Add alt text with the images that you use on your website. That provides advantages to those who cannot access your images, maybe because of poor internet connection and other reasons. This approach makes your images understand easily the texts. And help you rank your images higher in search results. Because search engines give more importance to images with alt text.
Final Words
Making your website accessible for everyone is an important attribute for a better search engine position. It makes your website align with the latest legal standards as well. A well-accessible website increases your visibility and brand recognition in the market. Your content floats to more people as it helps them to understand and take expected actions. Today, if you make your site accessible for everyone, that will be a great advantage, and you can enhance your SEO performance effectively.
