How To Choose The Right Materials For Your Display Packaging

Display packaging is the main thing on which the whole personality of the product depends. These boxes hold the product and showcase it. In this fast-moving world, seeking customers’ attention is very important. But it is a difficult thing.  That’s why material selection plays an important role in how customers see your products. 

In this article, we will dive deep into display packaging. We will explore how to choose the right display packaging for your product. 

Why Materials Matter For Display Packaging

Display packaging is the stage of the product. So, it is important to set the best base for the stage. And for this, choosing the best material for packaging is necessary. The following are some of the materials mostly used for display boxes: 

• Cardboard

Cardboard is a well-known packaging material. It is the hero of display packaging. It is lightweight and easy to print on. It is affordable for small brands. It is best for light products. 

• Corrugated Board

A corrugated board is a paperboard with an extra layer. This wavy layer gives it extra strength. It is best for heavy and larger products. It is great for floor stands. 

• Rigid Board

Rigid board is a strong and luxurious material for packaging. It stays flat under light. It holds premium items perfectly and strongly. 

• Kraft Paper

Kraft paper is a natural packaging material. It is a strong material. And it gives an earthy vibe. Its natural brown color gives rustic vibes. It is affordable too. 

There are other materials, too, that are best for packaging, like plastic or acrylic. 

Steps For Choosing The Right Material

Below are the steps to choose the right material for your product display packaging:

• Understand The Purpose

Before you choose the material, make sure that for what purpose the box is used. For display purposes, choosing an attractive box is very important. If your goal is to attract customers in retail stores, use strong materials that can easily handle frequent handling.  The countertop display box should be lightweight and appealing. If you understand the purpose of your display box, you can easily pick the best material for your box. 

• Measure Product Weight And Size

The second main thing to consider is the weight and size of your product. It is important to know your product size and weight before you choose the material. If your product is light, use a lightweight material. And if your product needs extra strength, use a strong box. 

• Choose Materials That Match Your Brand

Before choosing the box material, remember you are going to represent your brand with it. Use the material for your counter display packaging that shows what your brand cares about. Use a luxury but qualitative packaging material. 

• Prioritize Durability And Protection

The protection of the product is the priority of every brand. So the material of the custom display packaging must be strong and durable to protect the product easily. Use a flexible material.

• Use Eco-Friendly Options

Buyers of this generation are much conscious about their actions towards the planet Earth. So use the materials that are eco-friendly. In this way, the display packaging also attracts and grabs eco-conscious buyers towards it. 

• Think About Printing And Finishing

Your display packaging design is your visual marketing tool. Use the designs and printings that grab customers’ eyes. Add the finishes that match your product and brand. 

• Think About Lights

Before choosing the material, think about what its effects are in bright light. Display boxes are placed in bright lights so that the material clearly shows the printing on it in bright light. 

• Manage Cost

The biggest thing every business owner forgets is to consider their budget. Your packaging must be budget-friendly to you. You don’t have to spend too much on it. Choose the material and custom packaging that is under your profit rate. 

• Test The Functionality And Usability Of Packaging

Before ordering display packaging wholesale, test a sample to make sure that it holds your product and brand image both so well. Test the functionality of your box. See, is it good or not? If it is a fit order in bulk. If it is not, then change the design and finish according to your desires. 

Extra Display Tricks

You can also add some extras in packaging, like:

• Windows

Add windows for clear product display on the shelves of stores. 

• Foam Inserts

Add foam inserts for extra protection of the product. 

• Cut-Outs

Add fun shapes to the box. Use different shapes for your display to seek the attention of customers in stores. 

Conclusion 

Choosing the right material for display packaging is an important and difficult task. You have to choose the strong but premium packaging that matches both your product and brand style. Create the display packaging supplies that speak for your brand. Choose the materials that inspire trust and eco-friendliness. 

At The Custom Boxes, we offer completely customized display packaging wholesale, fit for your brand. We provide design styles that will help you make yours.