In the craft beverage industry, presentation and branding are just as important as taste. Whether you operate a brewery, winery, cider house, or specialty beverage store, details matter. Custom growler tags are a simple yet highly effective branding tool that enhances product identification, marketing, and customer engagement.
Growlers are reusable containers typically used for beer, cold brew coffee, kombucha, and other beverages. Adding custom tags to growlers gives your product a professional appearance while providing important product information.
What Are Growler Tags?
Growler tags are printed labels or hanging tags attached to the neck or handle of a growler bottle. These tags serve multiple purposes:
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Product identification
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Branding and logo display
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Flavor or batch information
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Pricing details
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Promotional messaging
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Compliance labeling
They are especially useful for rotating seasonal flavors or limited-edition batches.
Why Custom Growler Tags Are Important
1. Strong Brand Identity
Custom growler tags showcase your logo, brand colors, and messaging. This strengthens recognition and builds customer loyalty.
2. Easy Product Identification
Tags help customers quickly identify the beverage type, alcohol percentage, flavor profile, and brewing date.
3. Professional Presentation
High-quality tags create a polished and organized appearance in retail stores and taprooms.
4. Cost-Effective Marketing
Compared to full bottle labeling, growler tags are affordable and easy to update for new batches or seasonal releases.
Premium Materials for Growler Tags
Choosing durable materials ensures the tags remain intact in refrigerated or moist environments.
Kraft Paper
Kraft growler tags offer a rustic and natural look, ideal for craft breweries and organic beverage brands. They are eco-friendly and recyclable.
Cardstock
Thicker cardstock provides durability and supports vibrant printing for premium branding.
Waterproof Coated Paper
For refrigerated storage, coated paper protects against moisture damage.
Corrugated Mini Tags
For unique branding, some businesses use lightweight corrugated tags for a textured appearance.
Customization Options for Growler Tags
Customization allows beverage brands to stand out in a competitive market.
Printing Techniques
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Offset printing
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Digital printing
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Screen printing
High-resolution printing ensures clear logos, ingredient details, and compliance information.
Finishing Options
Enhance custom growler tags with:
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Matte or gloss lamination
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Spot UV coating
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Embossing or debossing
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Foil stamping
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Rounded corners or die-cut shapes
These finishing touches add a premium feel.
Attachment Styles
Growler tags can be attached using:
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Twine or jute string
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Elastic cords
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Ribbon
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Pre-punched holes for easy hanging
The attachment method can complement your brand’s aesthetic.
Custom Shapes & Sizes
Custom growler tags can be designed in various shapes and sizes, including:
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Rectangle
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Oval
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Circular
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Custom die-cut shapes (such as hops, barrels, or logos)
Size customization ensures the tag fits comfortably around the growler neck without obstructing handling.
Compliance & Labeling Requirements
For alcoholic beverages and other regulated drinks, growler tags may need to include:
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Alcohol by volume (ABV)
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Brewing or bottling date
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Batch number
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Government warning statements
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Ingredients list
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Brand contact details
Ensuring proper labeling builds trust and meets legal standards.
Eco-Friendly Growler Tags
Sustainability is a growing priority in the beverage industry. Many breweries choose recyclable kraft paper and soy-based inks to reduce environmental impact. Eco-friendly growler tags align with the sustainable values often associated with craft beverages.
Industries That Use Custom Growler Tags
Custom growler tags are widely used by:
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Craft breweries
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Wineries
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Cider houses
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Kombucha brands
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Cold brew coffee producers
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Specialty beverage retailers
They are also popular at festivals, tasting events, and promotional campaigns.
Benefits of Bulk Ordering
Ordering growler tags in bulk offers:
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Reduced per-unit costs
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Consistent branding
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Quick replacement for seasonal batches
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Custom design flexibility
Bulk printing is ideal for breweries with frequent product rotation.
Final Thoughts
Custom growler tags are a small detail that makes a big impact. They provide essential product information, strengthen brand identity, and enhance overall presentation. With high-quality materials like kraft and cardstock, customizable shapes, eco-friendly options, and premium finishes, growler tags are a cost-effective branding solution for beverage businesses.
