Content informs viewers about your business’s products and services. Attractive, relevant, and informative content is necessary to drive organic traffic to your website. High-quality, engaging and relevant content captures the interest of your potential customers encouraging them to visit your website and explore further.
Content marketing and SEO go hand in hand because keyword-rich, valuable content is the first step to attracting an audience. If your content is engaging, informative, and relevant, people will be willing to take action. This guide will cover the top content optimisation strategies to increase your website’s organic traffic and conversions.
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Skyscraper Technique
This is one of the most popular strategies for content optimisation which focuses on finding a piece of popular content within your industry and creating something significantly more comprehensive.
The idea behind this is to find high-ranking content already proven to resonate with the target audience. The goal is to analyse the strengths and weaknesses and create something that surpasses them in terms of sheer quality and value for the reader.
You are not expecting to copy the content to rewrite an existing blog but you need to build something unique and tailor to the topic’s demand and interest. If you get this then you will be able to capture a larger share of the target audience.
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Keyword Golden Ration (KGR)
Content optimisation revolves around low-competition keywords with a high potential of improving your website ranking, especially for new websites and pages with less domain authority. This data-driven approach uses a formula to assess the opportunities for a given keyword, allowing to maximise the results with relatively low effort.
You can get help from different applications available and calculate the KGR by dividing a keyword’s “Allintitle” results by its monthly search volume. If it returns a KGR of less than 0.25, it’s a deal.
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Breadcrumb Technique
The breadcrumb technique is particularly effective for email marketing especially if you are advertising complex offers or nurturing leads. This is effective because the method guides recipients on a planned, step-by-step journey toward a desired action instead of overwhelming them with information.
This strategy could look like introductory emails that establish the problem and build a bond. Follow-up emails present a potential solution and highlight the product’s benefits. Final emails with clear calls to action and discounts to minimise barriers to conversion work well. The conversion rate will improve and organic traffic will increase.
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Conversion Copywriting
It is a convincing writing technique that focuses on guiding readers towards a specific action by using data, psychology and proven persuasion techniques to move them to buying or getting a product or service. This technique goes hand-in-hand with the keyword golden ratio. This content optimisation strategy focuses on driving conversions and ROI.
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10X Content
Similar to the skyscraper technique, this method seeks to build on existing content. The main idea behind this strategy is to go above and beyond in creating something so good it makes you stand out and competitors’ articles look outdated and pointless.
A blog written with the 10X strategy will be more profoundly researched, insightful analysis, and mixed media like images and videos. This will help you drive more organic traffic because better and more valuable content will be served to the potential customers and they will be encouraged to move further. This will help you establish authority and stand out in the competitive online space.
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The Rule Of One
Focusing on the target audience means focusing on one reader or one type of problem. You must understand the main aim behind your content and keep it simple. Focus on one core message, one target audience, and one clear call to action for each piece of content, maximising impact and conversion rates. Avoid overwhelming readers with too many ideas or topics. Instead, choose a single, compelling message that resonates with your target audience. Understand your target audience’s needs and interests
It is simple to deal with one issue at a time so rushing over can negatively impact the effectiveness and efficiency of the content eventually leading to less traffic and engagement of the potential audience.
Conclusion
Conversion rate is an essential aim of any website. One can come to your website but not every visitor or viewer needs to become a customer. To ensure that conversion rate and organic traffic go up you need to focus on content optimisation.
The rule of one, the breadcrumb technique, the keyword golden ratio and the skyscraper technique are all you need for your business. Aim for high-quality work and search for the “best SEO company in Dubai”.
