The wholesale rigid boxes market is one that is growing and expected to expand more in the future. This is due to the demand for this packaging solution. These boxes are employed for packaging luxury products like cosmetics, jewelry, accessories, electronics, etc.
This packaging is distinguished by its sturdy and rigid nature. The packaging is a high-end one that is made with durable materials. The boxes are mostly associated with premium brands as they are able to give one a premium and luxurious unboxing experience.
The following is an overview of trends when looking at the wholesale rigid box industry:
Eco-friendly packaging options
Market trends show that there is a shift towards environmentally-friendly boxes. This trend is seen throughout the packaging industry. Customers are realizing how much waste packaging creates in the environment and therefore are looking for brands that are conscious about the Earth. People are even aware of the effects that global warming is having on the environment and therefore want to pursue practices that will limit waste and pollution.
A brand can get a rigid box that is sustainable when they choose the right packaging materials to make it from. Paperboard and cardboard are good options to use here because with these packaging materials you will be able to get a box suited to this packaging type.
Cardboard luxury rigid boxes also need to look attractive so that they can give a premium impression to people. A brand also needs to print the box in a sustainable way. It is possible to do this when sustainable inks get used to print details on the packaging.
Customization and personalization
Customization and personalization is even trending when it comes to these boxes. These options are able to give consumers an enhanced experience that they can remember.
Customization lets a brand make the packaging be unique and according to the size and shape of the product. The box gives people the impression that effort has been put into making it. The packaging even gets designed with details that help it stand out. These details easily let people know about what is in the box and what type of brand is selling the product.
Personalization also helps a brand make unique and outstanding custom luxury rigid boxes. With personalization brands can impress shoppers by showing these people that the brand regards them as being special. Personal messages, names of people, etc. included on the box help with enhancing personalization.
Minimalism and innovative designs
The minimalism theme is trending when it comes to designing these boxes. This lets a brand create a packaging design that is clean and noticeable. Limited and important details are only added on the box to help make it stand out.
Innovative and creative packaging designs are standing out as they are making consumers want to pick up the box and find out more about the product. These designs give the packaging a modern look.
Colors are used cleverly when designing printed luxury rigid boxes. Brands are getting to know the importance of color psychology and how it can help impact people’s perception about a product. They are therefore selecting those colors that will enable them to convey their company message to customers. For example popular colors that are used by luxury brands include black and purple for instance.
Including branding information
Brands are using packaging to help let people know about their company. Brand details are included so that they convey important information about a company.
A brand logo and the company’s contact information can be added on the box to help with increasing brand awareness and letting people know how to contact a brand.
Finishing effects
Finishing impacts are even trending when a brand wants to help make its products be more noticeable. Packaging such as this will include a certain finishing impact to convey a message to people and to make the box stand out more.
A brand wanting to give the impression of class and extravagance can opt for gold or silver foil boxes. Embossing and debossing is another technique which is used on packaging. This helps make areas of the box appear more prominent.
Textured effects are popular amongst companies who want to take advantage of the sense of touch in the packaging design. A brand can include a textured impact which is like the product they are selling therefore helping let people know more about it easily.
Trends in the rigid boxes industry are going towards sustainable and personalized packaging solutions. The boxes that are created give people an impression that the brand favors quality and is an innovative brand. The packaging design is able to stand out and convince people that they should buy from a certain brand rather than choose the many other ones on a store shelf.