For businesses seeking to connect with their target audience, it’s crucial to find a media company in Calgary that understands local communities.
At Harvard Media, we have spent nearly two decades establishing ourselves as a cornerstone of the local economy, blending high-impact traditional broadcasting with sophisticated digital marketing solutions. Since 2007, our mission has remained steadfast: to elevate local businesses and enrich our communities by leveraging a unique portfolio of media assets and advertising expertise.
As a full-service media company in Calgary, we understand that effective communication requires more than just reach; it requires resonance. That’s why our core value is centred on connecting real people with the businesses that serve them, fostering authentic relationships through the airwaves and digital screens alike.
By integrating professional radio advertising with data-driven strategies, we ensure that every campaign we execute contributes to the economic and social fabric of our city, helping local partners reach their growth milestones with precision.
The evolution of our agency into a multi-platform powerhouse demonstrates our commitment to innovation within the sector. Our model allows us to deliver industry-leading knowledge and expertise, empowering local entrepreneurs to navigate a complex marketplace with a trusted, local ally by their side.Â
Whether your objective is to drive immediate traffic through a high-engagement radio auction or to build long-term brand equity through community-centric storytelling, we provide the infrastructure to succeed. As a leading media company in Calgary, we don’t just broadcast messages; we build partnerships.
Social Impact and Local Advocacy
Harvard Media acts as a dedicated community partner in Calgary.
We use our platforms to support local causes and environmental health. Our team works to make a measurable difference in the lives of Calgary residents. This commitment goes beyond traditional broadcasting. We believe that a strong business is built on a strong community.
Our staff participates in these events to ensure a personal connection with every cause we back.
X92.9 Broadcasting Change
We provide airtime to organizations that focus on inclusivity and community growth. Our digital platforms help spotlight these critical local initiatives. By leveraging our massive reach, we help small non-profits gain the visibility they need to secure funding and volunteers.
This initiative creates a constant cycle of support for the city’s social infrastructure and ensure that local non-profits reach a wide and engaged audience.
Sox that Rock Initiative
We also collaborate with partner organizations to help vulnerable people during the winter.
This program focuses on providing necessities to those in need. It is a core part of our seasonal community outreach. We understand that Calgary winters are harsh and require immediate action to keep people safe. Our listeners and local business partners join forces every year to exceed previous donation totals.
Mass Distribution
We distributed over 10,000 pairs of warm socks to the community through various local shelters. This high volume of donations ensures that thousands of individuals stay protected from the cold.
Targeted Outreach
The initiative targets help for people facing difficult winter conditions on the streets. We work with boots-on-the-ground organizations to find the people who need these items most urgently.
Partner Synergy
Strategic partnerships allow us to expand the reach of this donation drive every single year. Working with other local groups helps us collect and move supplies more efficiently across the city.
This project demonstrates our hands-on approach to local charity work.
Civic Engagement and JustVoteDammit
We encourage every citizen to use their democratic right during elections.
We help remove barriers to civic participation for younger demographics and first-time voters.
Voter Resources
The platform JustVoteDammit.com provides clear candidate profiles for voters to review before they head to the polls. This allows citizens to make informed decisions based on the issues that matter most to them.
Location Services
Users can find exact voting locations through this digital resource to save time on election day. We provide real-time updates to ensure the information is accurate for every district in the area.
Direct Call to Action
We use our on-air talent to explain why every single vote is important for the future of the city.
We believe an informed community is a stronger community. We aim to increase voter turnout by making complex political information easy to access and understand.
Integrated Media Solutions: Synergizing Radio, Digital, and Interactive Platforms
Harvard Media provides a unified approach to local marketing through its diverse portfolio.Â
We combine the immediate reach of traditional broadcasting with the precision of digital and interactive tools. This strategy ensures your business connects with the right audience across every possible touchpoint. Our team focuses on building a seamless experience that guides potential customers from initial awareness to final action.
The Multi-Channel Portfolio
Our network includes 13 unique radio brands and a suite of interactive applications that serve millions of people every month.
This broad reach allows us to deliver specialized content to various demographic groups across Western Canada. By maintaining multiple platforms, we provide a stable environment for businesses to grow their digital presence.
Broadcasting Network
Our radio portfolio features 13 distinct brands, including X92.9 Calgary, 95.7 CRUZ FM Edmonton, and 620 CKRM Regina. These stations cater to specific listener profiles to ensure your message hits the correct target market.
Interactive Applications
Harvard Interactive manages mobile and web applications like SaskToday.ca and the Harvard Media News Centre. These tools provide real-time information to users while creating premium ad inventory for local partners.
Excelerate Digital Services
This branch focuses on results-driven digital advertising and marketing strategies for local businesses. We use data to optimize your online visibility and ensure your budget works as hard as possible.
These diverse assets allow us to create a custom media mix for any business goal.
Driving Action Through Harvard Media Auctions
We use a high-performance radio auction strategy to turn excess inventory into marketing power.
This platform creates a win-win scenario for both the business and the consumer. It is a highly effective way to stimulate immediate market interest and generate new customer leads.
Product Marketing
Businesses can enter products or gift cards into our interactive auctions at no upfront cost. We then market these items to our massive audience of over 1.15 million engaged listeners.
Advertising Credits
Successful auction sales translate directly into advertising credits for your business. You receive a credit value equal to the retail price of your item to fund a custom radio campaign.
Consumer Engagement
Local buyers gain access to high-value products and services at competitive prices through our secure online portal. This interaction builds a positive relationship between your brand and the local community.
Our auction system successfully moves products while building long-term brand equity for our clients.
Harvard Excelerate: Performance-Driven Digital Advertising for Local Growth
Harvard Excelerate serves as the digital engine for local business expansion in Western Canada.
We build custom marketing systems that help companies transition from traditional methods to a full-funnel digital approach. Our team focuses on creating measurable revenue by aligning your brand message with the latest search and social trends. We specialize in partnering with brick-and-mortar businesses to help them capture and convert online interest.
Full-Funnel Digital Services
We provide a specialized suite of services designed to move potential customers through every stage of the buying journey.
Our experts manage the technical aspects of your online presence so you can focus on running your daily operations. We use data-driven insights to adjust campaigns in real-time for the best possible results. This ensures that every dollar spent contributes to your overall business objectives.
Paid Advertising Management
We create high-performance ad campaigns across Google and Meta platforms to generate consistent leads at a low cost. Our staff monitors these accounts daily to test creative elements and optimize your budget allocation.
Social Media Development
We build brand stories across organic and paid social channels to foster deeper community engagement and trust. Our strategies help turn followers into loyal customers through consistent and personalized messaging.
These digital tools provide the necessary infrastructure for a business to scale efficiently in a competitive market.
Synergy with Traditional Radio Advertising
Integrating digital strategies with traditional radio advertising creates a powerful multiplier effect for your brand reach.
While radio generates broad awareness, digital platforms provide the low-pressure environment needed for customers to research and buy. This combined approach reduces the risk of audience fatigue and increases the credibility of your marketing message.
Increased Sales Uplift
Research shows that combining radio and digital marketing can lead to a 23% increase in sales compared to using a single channel. This synergy allows the strengths of one medium to compensate for the limitations of the other.
Gateway to Search
Radio creative often acts as a gateway that prompts listeners to start an online search for a product or service. Once they reach your site, we use retargeting pixels to follow their journey and stay top-of-mind until they are ready to purchase.
Conversion Optimization
Digital components provide the touchpoints needed to guide early-stage prospects toward a final evaluation or store visit. By offering online resources, you give potential clients a way to interact with your business at their own pace.
Combining these channels ensures your business remains visible and relevant throughout the entire consumer path to purchase.
Comprehensive Media Coverage Across Key Canadian Markets
Harvard Media operates as a major force in the Western Canadian media environment.
We provide advertising and media services to businesses all over Canada from our strategic regional hubs. Our team maintains a physical presence in seven key markets to ensure we stay connected to local trends and consumer needs. This geographic diversity allows us to deliver high-impact campaigns that resonate with over 1.15 million unique listeners and digital users.
We manage 13 unique radio brands and a vast network of digital properties across Alberta and Saskatchewan. Our physical offices are located in Calgary, Edmonton, Red Deer, Fort McMurray, Regina, Saskatoon, and Yorkton. This footprint allows our media marketing consultants to provide face-to-face support and deep market insights to over 3,800 businesses.
We combine the power of these local brands with industry-leading digital products to ensure our clients receive results-driven integrated marketing.
Strategic Consultation: Partner with Calgary’s Media Authorities
Harvard Media Calgary provides businesses with direct access to a team of high-level media marketing consultants.
We specialize in identifying the unique hurdles your company faces and developing custom plans to overcome them. Our strategy sessions serve as the foundation for long-term growth by aligning your brand with the city’s most influential media platforms. We prioritize building a personal rapport with every client to ensure our goals remain perfectly in sync with your vision.
Our media company in Calgary uses a value-driven approach to examine your current market position and identify untapped opportunities. We invite you to book a session to explore how our integrated network can expand your local footprint and generate measurable revenue.
Our team is ready to demonstrate the impact of pairing creative content with data-backed media placements. Partnering with us means gaining a dedicated ally focused on your success in the competitive Calgary market.
Frequently Asked Questions
What services does a Calgary media company provide?
A specialized Calgary media company like Harvard Media provides a bridge between your business and the local community through radio broadcasting, digital marketing, and event management.
How long does it take to see results from a digital marketing campaign?
The timeline for measurable results typically ranges from a few weeks for paid advertising to several months for organic growth strategies. Paid campaigns on platforms like Google or Meta often show initial lead activity within the first 30 days as we optimize for the best conversion rates.
Do I own the rights to the media produced?
Copyright ownership is a critical part of our professional agreement and is typically transferred to the client upon full payment for the services rendered.
Why should I hire a local Calgary agency instead of a national one?Â
Hiring a local agency provides you with an intimate understanding of the Calgary market and the specific cultural nuances that drive local consumer behavior.
