The digital experience platform (DXPro) is the foundation of modern grocery retail transformation.Â
Purpose-built for food retailers, DXPro brings every aspect of digital commerce, customer engagement, and operational intelligence into one connected ecosystem. As a platform for grocery, DXPro empowers regional and independent grocers to compete confidently in a digital-first market, transforming customer interactions into growth opportunities with precision and ease.
At its core, DXPro integrates data, personalization, and automation to deliver unified customer experiences that increase loyalty and lifetime value. By connecting every touchpoint, it ensures shoppers receive seamless, consistent engagement across channels. Each interaction becomes smarter and more contextual, powered by data-driven insights that enhance conversion and satisfaction.
A built-in customer data platform fuels the platform’s intelligence, enabling retailers to activate their data in real time. This means every product recommendation, offer, and message is informed by deep behavioral insights, giving retailers the ability to engage customers with relevance at scale. Whether analyzing purchase patterns or predicting intent, DXPro turns data into measurable outcomes that directly impact revenue and retention.
Designed for growth, the digital experience platform eliminates the friction between marketing, data, and fulfillment systems. Its scalable architecture allows grocers to adapt quickly to evolving customer needs while maintaining brand ownership and operational control.
With DXPro, retailers gain a strategic advantage that unifies intelligence, engagement, and commerce into one powerful engine for digital success.
Transform Customer Intelligence into Growth Opportunities
The digital experience platform connects customer data, engagement, and commerce in one system. It helps grocery retailers turn insights into practical actions that drive measurable growth. The platform for grocery businesses is designed to simplify decisions, improve loyalty, and increase repeat sales through data-driven engagement.
Customer data platform: The Core of Smarter Engagement
The customer data platform collects, organizes, and activates information from every channel. It helps retailers understand customer habits and respond in real time. Every search, purchase, or click becomes meaningful data that supports better marketing and service decisions.
These are some of the features included:Â
Unified Customer View
The customer data platform combines in-store and online activity into one profile. It allows retailers to understand behavior patterns and create accurate audience segments. This unified view enables marketing teams to deliver consistent experiences across every touchpoint.
Behavior Tracking
It tracks intent, frequency, and purchase cycles to help retailers anticipate customer needs. This improves timing and relevance for every communication and supports long-term customer retention.
Personalized Interactions
Each engagement reflects individual shopper preferences. It helps retailers send messages that connect with customers naturally and create stronger emotional connections over time.
This foundation moves grocers from isolated information to connected insights. It supports consistent personalization and builds meaningful customer relationships.
Real-Time Personalization
The digital experience platform uses live customer signals to guide every interaction. Retailers can present relevant products, offers, and promotions that align with customer intent. Each experience becomes more direct and consistent across all touchpoints through:
Adaptive Recommendations
The platform updates product suggestions instantly based on shopper behavior. It helps customers find what they need faster and improves satisfaction during every session.
Targeted Messaging
It presents messages at the right time during the shopping journey. This helps retailers influence decisions when customers are most likely to purchase.
Relevant Promotions
Offers are created from real-time insights instead of static data. This ensures shoppers see products and prices that match their current preferences and buying intent.
Real-time personalization supports better accuracy and customer response. It keeps the experience fresh, relevant, and efficient.
Automation for Efficient Execution
Automation keeps processes fast, accurate, and easy to manage. It helps teams focus on high-value work while routine tasks run automatically. The digital experience platform ensures consistent performance across marketing, operations, and fulfillment.
Operational Efficiency
Automated workflows handle repetitive actions such as campaign launches or inventory updates. This reduces workload and keeps operations organized without manual intervention.
Consistent Accuracy
Automation ensures that prices, promotions, and data stay synchronized across systems. It prevents errors that can disrupt online and in-store experiences.
Faster Decision-Making
The system delivers insights and executes updates instantly. It helps retailers act on opportunities without delay and maintain a smooth customer experience.
Automation keeps the digital experience platform reliable and responsive. It allows grocery retailers to act on insights quickly and manage digital growth with confidence.
Data Intelligence: Turning Insights into Action
The digital experience platform uses data intelligence to help grocery retailers act on information, not just collect it. AisleOne Intelligence converts customer activity into valuable insights that improve personalization, engagement, and revenue performance. It works alongside the customer data platform to ensure that every decision is informed by real-time, accurate information.
Predictive Personalization
By analyzing live shopping data, retailers can shape more relevant customer experiences through Predictive Personalization. The system tracks browsing and purchase behavior to deliver meaningful product recommendations and offers. Search results, promotions, and featured products adapt in real time to reflect customer intent. Each recommendation comes from active patterns—not assumptions—helping retailers surface the right products and boost conversions.
Intelligent Customer Intent
Every customer interaction reveals signals of purchase, churn, or engagement—and Intelligent Customer Intent makes those signals clear. It identifies which shoppers are most active and which may need re-engagement, giving retailers the insight to respond with precision and timing that drives stronger relationships.
Retail Media Optimization
Retail Media Optimization gives grocers new ways to generate revenue from their digital channels. It uses audience data to serve relevant sponsored ads and promotional placements.
It helps brands connect with the right audience while improving the customer’s shopping experience. Promotions remain relevant to the shopper, not disruptive.
This capability turns every digital shelf into a source of incremental income. It strengthens collaboration between grocers and suppliers and increases marketing returns without increasing workload.
Digital Engagement: Personalize Every Customer Interaction
The digital experience platform helps grocery retailers turn engagement into measurable revenue. DXPro uses customer data to create relevant, consistent communication across every touchpoint. It builds loyalty by ensuring each interaction feels personal and purposeful.Â
The platform for grocery retailers supports both large and small teams with simple, data-driven tools for engagement that convert interest into action.
Brand Ownership
Brand Ownership gives retailers full control of their customer data and engagement channels. It prevents third-party platforms from interrupting the direct relationship between brand and shopper.
Retailers decide how data is collected, stored, and used. This control builds customer trust and safeguards business integrity. It also ensures that brand messages and promotions remain consistent across all platforms and campaigns.
Intelligent Targeting
The customer data platform connects behavior, demographics, and purchase history to form accurate customer groups. Intelligent Targeting helps identify and reach the right audience through precise segmentation. Retailers can focus on specific goals such as increasing basket size, reactivating lapsed shoppers, or promoting seasonal items.Â
Each message aligns with customer expectations and drives measurable engagement. Intelligent Targeting replaces guesswork with informed communication that delivers results.
True Personalization
Promotions and ads adjust dynamically to what customers value most at the moment. This relevance increases conversion rates and strengthens repeat engagement.
True Personalization adapts every customer interaction in real time. It uses contextual information—such as shopping frequency, preferred brands, or recent activity—to guide product recommendations and offers. Each campaign becomes more effective because it is shaped by actual behavior, not general trends.
Digital Engagement makes the digital experience platform a marketing system that drives revenue. By combining Brand Ownership, Intelligent Targeting, and True Personalization, DXPro helps grocery retailers communicate meaningfully, build loyalty, and grow consistent sales through every customer connection.
E-Commerce and Fulfillment: Built for the Way Shoppers Buy Today
The digital experience platform includes a commerce engine built specifically as a platform for grocery. It supports the complete retail process from browsing to delivery, while maintaining efficiency and reliability. DXPro helps grocers manage complex orders, improve fulfillment accuracy, and protect profitability without increasing operational pressure.
Handling Grocery-Specific Complexities
The digital experience platform handles the unique challenges of grocery operations with precision. It is built to manage large, mixed orders and the unpredictable nature of perishable inventory. Each order is handled with consistency, accuracy, and flexibility.
These are some of the order-specific features of DXPro:
Order Variety and Substitutions
The platform manages multi-department baskets that include perishable and non-perishable goods. It applies substitution rules that match customer preferences and store policies, ensuring customer satisfaction even when products are unavailable.
Multi-Item and Multi-Mode Orders
DXPro supports multiple fulfillment types, such as home delivery, curbside pickup, and in-store collection. It coordinates each order flow to minimize delays and errors, keeping the experience smooth for both staff and customers.
Dynamic Order Flow Management
The system adapts to real-time changes in order volume, staffing, and product availability. It maintains operational balance during high-demand periods and supports consistent service across multiple store locations.
By managing these grocery-specific complexities, the platform for grocery ensures that every transaction runs efficiently and that customer expectations are met at every stage.
Built-In Automation That Reduces Cost-to-Serve
Built-in automation reduces manual work and helps grocers maintain profitability while serving customers efficiently. It simplifies key fulfillment processes so that operations can continue seamlessly, even as order volume grows.
Automated Fulfillment Scheduling
The platform automatically assigns time slots for picking and delivery. This ensures that resources are used efficiently and that orders are ready when promised.
Inventory and Status Synchronization
It updates stock levels, pricing, and order progress in real time across all channels. This minimizes overselling, prevents delays, and ensures that customers always receive accurate information.
Operational Efficiency and Margin Protection
Automation removes repetitive tasks and minimizes errors. It lowers the cost of fulfillment while helping grocers protect their margins and maintain high-quality service.
Automation ensures that the digital experience platform operates at peak performance, giving grocers more control over cost, consistency, and customer satisfaction.
Connection to Omnichannel Storefronts
The digital experience platform connects every sales channel into one ecosystem. It ensures that customers receive the same level of service and product availability whether they shop online, on mobile, or in-store.
Unified Shopping Experience
The platform links web, mobile, and in-store experiences into a single connected journey. Customers can start shopping on one channel and finish on another without losing continuity.
Consistent Product and Pricing Data
It maintains unified product catalogs, pricing, and promotions across all channels. This consistency builds customer trust and simplifies store management.
Flexible Checkout and Payments
Customers can complete transactions using credit, debit, or digital payment options, including EBT and store gift cards. The system includes built-in fraud prevention and customizable checkout flows that align with store operations.
The platform for grocery combines technology and practicality. It ensures that order fulfillment, automation, and omnichannel commerce work together to be fast, simple, and reliable.
Grow with Confidence on a Platform Built for Results
The digital experience platform gives grocery retailers the confidence to grow without complexity. DXPro combines data intelligence, digital engagement, and e-commerce fulfillment in one connected system that drives consistent performance. It helps teams work smarter, deliver better experiences, and adapt quickly to market changes, all from a single, unified platform for grocery.
With DXPro, retailers gain speed, simplicity, and scalability. Operations run efficiently through built-in automation. Customer engagement becomes more relevant through data-driven personalization. Every feature, from predictive insights to fulfillment management, works together to reduce costs and strengthen customer relationships.
The digital experience platform is designed for measurable growth. It allows grocers to expand reach, protect margins, and build loyalty in a competitive market. DXPro is a growth partner that aligns technology with business goals.
Get a Demo today and see how DXPro helps grocery retailers achieve digital success with precision and confidence.
Frequently Asked Questions
1. What is a digital experience platform, and how does it differ from a CMS?
A digital experience platform is a unified system that connects data, engagement, and commerce to deliver personalized customer experiences across every channel. Unlike a traditional CMS, which mainly manages website content, a DXP integrates marketing, analytics, customer data, and fulfillment in one ecosystem. It helps grocery retailers use data intelligence and automation to improve how they attract, engage, and retain customers.
2. What are the main components of a digital experience platform?
A DXP typically includes three connected capabilities—Data Intelligence, Digital Engagement, and e-Commerce & Fulfillment. These elements work together to collect and analyze customer data, create personalized interactions, and manage online orders efficiently. The inclusion of a customer data platform strengthens these components by centralizing data and supporting smarter decision-making across the business.
3. What are the benefits of adopting a composable DXP?
A composable DXP gives retailers the flexibility to choose and integrate tools that meet their specific business needs. It allows new systems to be added or replaced without disrupting operations. For grocery retailers, this means faster deployment, easier updates, and better scalability as the business grows. Composability ensures that the digital experience platform evolves with market demands instead of limiting future expansion.
4. What challenges might businesses face when implementing a DXP?
The most common challenges include data migration, system integration, and employee adaptation. Businesses must ensure that existing systems connect smoothly with the new platform and that teams are trained to use it effectively. Selecting a DXP purpose-built as a platform for grocery, like DXPro, helps reduce these challenges by offering pre-built integrations and simplified setup options.
5. How is AI shaping the future of digital experience platforms?
AI is improving the accuracy and speed of decision-making within every digital experience platform. It helps analyze customer intent, predict behavior, and personalize interactions in real time. In grocery retail, AI powers smarter recommendations, targeted promotions, and automated workflows that improve both customer satisfaction and operational efficiency. As technology advances, AI continues to make DXPs more adaptive and valuable to every retailer.
